“You Need to More Than What You’re Doing Now…But Not As Much As You Think You Have To.”
Internet Marketing – You Need To Be More… Smart
With their limited budgets, small businesses find it hard to compete head to head with national and international brands when it comes to paid internet advertising.
Considering the online nature of commerce today, local businesses owners have no choice but to get smarter in how they approach Internet marketing: first by leveraging the specific geographic location of their market and putting in the ‘personalized’ effort to the marketing campaigns that enables them to get the exact results they want.
If you are a small business owner looking to get the most of your digital and online marketing campaigns, there is only one secret that will make your business soar above the rest: You need to do just a little more.
The effort you put in marketing your business and products will not only expand your knowledge on the performance of your business vis-à-vis the market but it will also boost its online presence as a brand, spur rapid growth, and position you better to compete with the big companies.
Here are five things you will need to do to get more out of your Internet marketing campaign.
1. Internet Marketing: You Need To Do More… Planning
Just like everything else, Internet marketing is more of trial and error in that you will not know what strategies will work in your campaign until you try. At least once a month, sit down and evaluate what worked the previous month. Using traffic and sales results, decide whether the tactics you used the previous month are rewarding enough to try the coming month or not. If something did not meet expectations, try something new.
Typically, planning involves tweaking those strategies that work to get better results and doing away with those that did not provide the return you expected.
2. Internet Marketing: You Need To Do More… Analysis
There are many powerful tools that you can use to analyze the performance of your website and get all the important numbers without the need to write a single line of code. These website analysis tools will help you know how many people visit your site, where they are coming from and what they look at. This is the data that tells you which of your marketing strategies are working.
If you are unsure how to go about setting up and use website monitoring and analysis tools, you can try Google Analytics. It is simple to use, powerful and it is free to use (free always fits in the budget)!
3. Internet Marketing: You Need To Do More… Blogging
If you’re not currently blogging, you’re missing out on one of the most effective ways to develop traffic to your site and share your expertise with potential customers. The internet thrives on fresh content, and the best way to reach your target market and keep your brand relevant is by constantly creating fresh content.
When you maintain a business blog, ensure that you publish relevant content that your target audience will find interesting and useful. Relevent, valuable content will make them want to share the content with their friends and keep them coming back to your website for more.
4. Internet Marketing: You Need To Do More… Facebook
It is undeniable that Facebook has become an integral element of our society and business today. If your Internet marketing strategy involves blogging, there is no better way to reach a wide and ready audience than by sharing the posts on Facebook.
Running a giveaway or referral campaign? Facebook is the right platform to let the public know what is in for them by choosing your brand. Note, however, that Facebook will only be effective if you grow your Facebook page, group, or profile enough to have a significant number of real followers.
5. Internet Marketing: You Need To Do More… Twitter
So, you have a business Twitter account. It was free to open, you got the perfect @handle and you even have a few followers. But how much do you tweet and how relevant is the content to your small business and your followers?
Twitter is a very powerful microblogging platform that is easy to learn and use, but it is only impactful when you grow your following base and focus on a niche.
Just like Facebook, Twitter has the potential to tremendously grow your brand’s online presence and traffic and sales, you just have to learn a little more on how to leverage it to reach the millions of information-hungry Tweeps waiting for you.
Internet Marketing… Not As Much As You Think You Have To
Internet marketing is not rocket science. We are getting to a point where entrepreneurs can easily handle the online marketing campaign of their brands and it all starts with doing just a little more of these five processes.
If you start doing a little bit more, you’ll discover that it’s not as much as you thought you had to do, and you’ll see some startling results. Start doing a bit more today, click here to schedule a no cost consultation. We’ll be glad to talk about your business, your competitors, your customers and of course, internet marketing.