A website is not enough…
You need more than a website...
…to promote your business
A website is a virtual storefront, however, just like a regular storefront you do not make any money if nobody shows up, walks around and buy something.
Promotion requires sending consistent messages to you market about your products and services. The bad news is that it requires effort on the part of the business owner to regularly send out marketing messages.
The good news is that there are more ways than ever to do this. There are more marketing channels than at any time in history and , ironically, many of these channels are free!
Let’s discuss how BTR can help your business take advantage of the right marketing channels with the right messages to the right markets to grow your business.
Google My Business
Google My Business can put your business in a position to be found when people search for your products and/or services online.
It is very important for you to have control of your Google My Business page. This page can put your business in position to be found when people search for your products and/or services online.
If you don’t, it is possible that Google will close your GMB Page and/or someone else may claim it, neither of which are good outcomes for you or your business.
Google My Business is truly the great equalizer and, once you have verified and claimed your GMB Page, you can optimize it and increase leads, generate more clients and, as a result, boost your sales and revenues.
If you do not have an SSL certificate for your site, Google will flag your website as unsafe.
An SSL certificate provides authentication and verification of a person, business or website. SSL creates a safe and private channel for your website.
In addition, an SSL certificate:
- Encrypts Sensitive Information such as credit card information or email submissions
- Protects you from cyber criminals by making it harder to hack your website
- Builds trust with site visitors because Google displays the “secure” notification in the browser bar
Pay Per Click (Google Ads)
AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine, but also within its entire advertising network.
When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google. They are looking for YOU and AdWords will help them CONNECT with you.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.
Google Ads is:
- Targeted to reach your audience when they are ready to buy
- Immediate – shows up as websurfers are looking for products and services
- Cost effective – you only pay for ads when a potential customer clicks on it and you set your daily budget
Webinars are presentations where the members of the large audience can interact with the presenter via the internet. Hassle free and very cost effective!
Webinars are used for a variety of purposes – internet-based meetings, remote training and one-to-one meetings sharing details over their computer desktops. Hosting such webinars require knowledge about specific software that configures the presenter and the audience’s computers for easy communication
Webinars not only save money but time! Enhanced communication and the ability to talk with people via the web whenever required is a great boon to any small business who has a message to promote.
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