Internet Marketing – You Need to Do More

“You Need to More Than What You’re Doing Now…But Not As Much As You Think You Have To.”

David Allen

Internet Marketing – You Need To Be More… Smart

internet marketing-businesstechnologyresource.comWith their limited budgets, small businesses find it hard to compete head to head with national and international brands when it comes to paid internet advertising.

Considering the online nature of commerce today, local businesses owners have no choice but to get smarter in how they approach Internet marketing: first by leveraging the specific geographic location of their market and putting in the ‘personalized’ effort to the marketing campaigns that enables them to get the exact results they want.

If you are a small business owner looking to get the most of your digital and online marketing campaigns, there is only one secret that will make your business soar above the rest: You need to do just a little more.

The effort you put in marketing your business and products will not only expand your knowledge on the performance of your business vis-à-vis the market but it will also boost its online presence as a brand, spur rapid growth, and position you better to compete with the big companies.

Here are five things you will need to do to get more out of your Internet marketing campaign.

1. Internet Marketing: You Need To Do More… Planning

Just like everything else, Internet marketing is more of trial and error in that you will not know what strategies will work in your campaign until you try. At least once a month, sit down and evaluate what worked the previous month. Using traffic and sales results, decide whether the tactics you used the previous month are rewarding enough to try the coming month or not.  If something did not meet expectations, try something new.

Typically, planning involves tweaking those strategies that work to get better results and doing away with those that did not provide the return you expected.

2. Internet Marketing: You Need To Do More… Analysis

There are many powerful tools that you can use to analyze the performance of your website and get all the important numbers without the need to write a single line of code. These website analysis tools will help you know how many people visit your site, where they are coming from and what they look at. This is the data that tells you which of your marketing strategies are working.

If you are unsure how to go about setting up and use website monitoring and analysis tools, you can try Google Analytics. It is simple to use, powerful and it is free to use (free always fits in the budget)!

3. Internet Marketing: You Need To Do More… Blogging

If you’re not currently blogging, you’re missing out on one of the most effective ways to develop traffic to your site and share your expertise with potential customers. The internet thrives on fresh content, and the best way to reach your target market and keep your brand relevant is by constantly creating fresh content.

When you maintain a business blog, ensure that you publish relevant content that your target audience will find interesting and useful. Relevent, valuable content will make them want to share the content with their friends and keep them coming back to your website for more.

4. Internet Marketing: You Need To Do More… Facebook

It is undeniable that Facebook has become an integral element of our society and business today. If your Internet marketing strategy involves blogging, there is no better way to reach a wide and ready audience than by sharing the posts on Facebook.

Running a giveaway or referral campaign? Facebook is the right platform to let the public know what is in for them by choosing your brand. Note, however, that Facebook will only be effective if you grow your Facebook page, group, or profile enough to have a significant number of real followers.

5. Internet Marketing: You Need To Do More… Twitter

So, you have a business Twitter account. It was free to open, you got the perfect @handle and you even have a few followers. But how much do you tweet and how relevant is the content to your small business and your followers?

Twitter is a very powerful microblogging platform that is easy to learn and use, but it is only impactful when you grow your following base and focus on a niche.

Just like Facebook, Twitter has the potential to tremendously grow your brand’s online presence and traffic and sales, you just have to learn a little more on how to leverage it to reach the millions of information-hungry Tweeps waiting for you.

Internet Marketing… Not As Much As You Think You Have To

Internet marketing is not rocket science. We are getting to a point where entrepreneurs can easily handle the online marketing campaign of their brands and it all starts with doing just a little more of these five processes.

If you start doing a little bit more, you’ll discover that it’s not as much as you thought you had to do, and you’ll see some startling results. Start doing a bit more today, click here to schedule a no cost consultation.  We’ll be glad to talk about your business, your competitors, your customers and of course, internet marketing.



Digital Marketing – 3 Things You Don’t Want To Hear About Digital Marketing

internet marketing - what you don't want to hear -

digital marketing-businesstechnologytraining.comDigital Marketing – More Than Necessary

As a small business owner, your ultimate aim must be to survive, stay relevant and ultimately thrive. This is true no matter your industry, line of business or product niche. What is also true is that in order to achieve this three-pronged aim, you need to market your products and services.

Marketing is the lifeblood of every business, period. There is no way around this. If you want to survive, stay relevant and thrive, you must figure out how to market your products or services.

Unfortunately, unless you’re are one of the few lucky ones, chances are high that you don’t have an extremely large marketing budget. In fact, most small businesses cannot afford to assemble the kind of marketing teams which large corporations have.

Therefore, as a business owner, the onus is on you to find out the best way of marketing your products – without breaking the bank. You need to figure out how to maximize the returns on your marketing investment. One of the most effective ways currently available is through digital marketing.

Digital Marketing – What You Don’t Know Can Hurt You

In a nutshell, digital marketing is harnessing the power of the internet and mobile in order to promote your products and services. Digital marketing – especially via the web – can be an extremely cost-effective way of promoting your products, services, and brands. It is also an extremely effective means of engaging your current customers and reaching out to new ones.

As a business owner, THAT is probably what you want to hear about digital market i.e. that it can enable you to reach out to current and potential customers without breaking the bank. However, as any savvy business owner will tell you, in the world of business, what you don’t know is what will ultimately bite you in the backside.

Also, in most cases, what you don’t know is most likely what you choose not to hear. Well, permit me to rub it in your face (with all due respect). Here are 3 things you probably don’t want to hear about digital marketing. However, I will shout it out anyway. Kindly listen (or rather read on). You will end up getting the wiser for it. So, let’s get started.

1. Your Competitors are Using Digital Marketing to Get An Unfair Advantage Over You

If you own a business, then you know that your competitors are keeping tabs on you. They are looking for any slip-up, mistake or oversight which can give them a competitive advantage over you. That’s just the nature of the modern business world.

Therefore, if you aren’t yet using digital marketing, you can almost be certain that your competitors know about it. And they are cashing in by using it in order to gain a competitive advantage over you.

Even if you are 100% sure that your business secrets are kept tighter than CIA classified files – and so your competitors know nothing about you not using digital marketing – think again. Your competitors already “assume” that you’re using it, and so they’re stepping up their own marketing efforts.

The bottom line is that your competitors are employing digital marketing in a bid to gain a competitive advantage. They are doing this irrespective of whether or not they know for certain that you are or are not employing it yourself.

Therefore, if you desire to remain competitive, you should seriously consider beginning to use digital marketing. Otherwise, once your competitors entrench themselves on digital spaces like the web, you may find it difficult to dislodge them.

2. Your Customers Are More Knowledgeable About Digital Marketing Than You

Modern customers are extremely sophisticated. They are very tech-savvy, informed and proactive. There are two major reasons for this. First of all, most of them live a significant portion of their lives digitally. They communicate with their friends, family, work colleagues and secret lovers through digital platforms on a day-to-day basis.

Secondly, modern customers are extremely adept at researching new ideas, technologies, and trends. Their proficiency is boosted by the popularity of search engines (especially Google) which has made finding information extremely easy.

The combination of these two means that modern customers are extremely knowledgeable about digital marketing. They are likely more knowledgeable about digital marketing than you. They know the techniques which businesses, charities, and government agencies often employ in an attempt to manipulate them. And they are extremely touchy about such things.

As a business owner, knowledgeable customers present both an opportunity and a challenge. On the positive side, their knowledge means that you can engage them at a deeper and more intimate level as regards your products and services. This makes it much easier to build a loyal customer base.

On the negative side, their knowledge means that you need extremely creative ways to reach out to them. They can spot exaggerated claims from a mile off. Also, they can share experiences about your products or services with other people. Therefore, you have to be extremely careful when dealing with them – or else, you can end up alienating them and turning potential clients into an army of cynics and critics.

3. You Need to Learn More About Digital Marketing – Starting Right Now

Most small business owners have one common trait – they hate being told what to do. After all, the feeling of independence or “being your own boss” is among the common motivators for starting businesses. Therefore, offering advice (even in good faith) can often lead to a hostile reaction, something like: “How dare you presume to tell me how to run MY business?”

Well, mister (or miss or doctor) small business owner, please allow me to say this in your face (with all due respect, of course): You need to learn more about digital marketing. And you need to start doing so RIGHT NOW.

I am not presuming to tell you how to run your business. In fact, I don’t even know what your line of business is. However, if your competitors are using it, and your customers know about it, then it is imperative that you know about it as well.

It also doesn’t matter whether you intend to hire someone to do digital marketing on your behalf. You need to know the basics so that you can give them clear instructions (also to avoid being overcharged by the so-called business marketing experts).

It also doesn’t matter how much you think you know about digital marketing. You need to learn more. The reason for this is simple: the digital marketing landscape is extremely dynamic – it is constantly changing. New approaches are emerging every day. Also, many approaches are becoming obsolete by the day. Therefore, to stay relevant and competitive, you need to keep your knowledge up-to-date.

The good news is that learning about digital marketing isn’t particularly difficult. In fact, the basics are quite easy to grasp. To begin expanding your knowledge right away, click here to schedule a no cost consultation.  We’ll be glad to talk about your business, your competitors, your customers and of course, digital marketing.